There are tons of different types of social networks, and at times, it can be pretty difficult to keep up with them all. In The New Media University, chapter nine discusses these various types of networks.
The first kind discussed in this chapter is geo location/mobile networks. Twitter is an example, as its real-time human-powered positioning system helped to establish awareness. FourSquare united location-based networking with micronetworking by adding the gaming element through collecting badges. The mobile versions of these networks are meant to extend functionality of existing networks, not replace them.
Widgets and applications are also being used more, as businesses are creating branded ones to travel from site to site. These apps have utilized specific social networks to engage users, with creative themes that enforce brand personality.
Video broadcasting networks have used the socialization of content to broaden visibility and incite reactions. This network has become very popular, as seen with the use of YouTube, which allowed users to embed code to any or all of their favorite websites.
These various networks have helped brands to build relationships across multiple mediums, reinforcing relationships with their consumers in many ways!
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