9.28.2011

The Loft

I have had the best luck with roommates and I can't think of many people who can say the same. My freshman year roommate was Alisha, whom I affectionately called "Dinks". We got along very well but she did transfer at the end of the year. To this day, we are still very close.

The next two years, I roomed with Jillian. She is the best friend and roommate I could ever imagine. We both have equally demanding majors, are extremely involved across campus and basically see eye to eye on everything.

This year, I live off campus. I have to cook and clean everything myself and I even have to pay bills! But I love living off campus and enjoy doing all of these things for myself. And to most people's surprise, I am living with five other girls! We all have our own bedroom and share two bathrooms so space is not scarce.

All of my roommates are unique: in major, hometown, style and almost anything else you can imagine. This is what I love most. We are all so different, but we get along. I consider these girls my best friends. I love that I can walk down the hallway to ask a question, get distracted and end up chatting about something for hours. We cook dinners together, but mostly just sit around and enjoy each other's company. I never want to live anywhere else!

9.27.2011

I love PRSSA!

Being a part of my Public Relations Student Society of America Chapter at ONU has been one of the most enjoyable and rewarding experiences I have ever had. I have learned so much in my public relations classes, but to be able to put my knowledge into action through my PRSSA activities has helped me expand what I've learned more than I could have imagined. I've grown as a leader and a professional. I've had opportunities to go places I would not have been able to go. Everything our Chapter accomplishes makes me so proud and gets me more excited about my field. Here's why:


Because of my amazing experience with PRSSA, I cannot wait to join the PR workforce and become a part of PRSA. I know my drive to become involved will make me an active member in this society and cannot wait for this opportunity to continue work with a fantastic organization! 

9.26.2011

Ada or Seattle?

I really don't know what I expected out of the weather here in Ada this year. I should know better than to expect nice weather after three years of not the greatest weather. But since we've started the school year earlier in the summer because of the semester transition, I really expected more sunshine.

The past two weeks have been cold, fall-like weather. I love fall for two main reasons: sweaters and apple cider. But I don't want to wear those and drink that until at least a week into fall! And the past few days it has been rainy. Now, I've been to Seattle and I love it. But when I see this rain in Ada outside my window in the morning, I'm not too pleased.

Mother Nature, I reduce my consumption, recycle and reuse. Basically, I consider myself a tree-hugger. Can you please send some sunshine my way? Until then, I'll rely on these tips for my vitamin D.

9.21.2011

Are you tweeting news?

Last night I checked my Twitter feed before going to bed and one headline really stood out to me. It was @cnnbrk's "35 bodies found in Mexican roadway in Veracruz during rush hour". This morning while eating breakfast, I found this story again on my USA Today iPhone app and read it.

Here's the story. It explains that masked gunmen dropped off 35 bodies along the side of a busy avenue during rush hour. Besides the horrific picture painted in my mind, what stood out the most from this piece of news is that it mentions motorists were tweeting warnings about the incident as it happened, essentially sharing the news. With social media today, are everyday people becoming journalists and breaking news on their own?

We have the power to share so much more information so much faster than ever before. With this power comes great responsibility. We must be sure to check our facts and provide accurate information. And as public relations practitioners, we must be very aware of what the public is saying about us. It may be a small world after all, but we still have to be aware of what we are communicating!

9.20.2011

What are people saying about you?

After presenting chapter eight from David Meerman Scott's Real-Time Marketing & PR today, there are several valuable things I've learned. Information and news sent into the blogosphere or tweeted follows a bell-shaped curve of interest. The real dynamic conversation happens in the first few hours or days of the news, so if you are first to join this, you will be influential and credible.

It's important to track what others are saying about you, so you can monitor this interest curve and respond to the news accordingly. This can be hard to do since millions of discussions happen all the time. Scott suggests four ways to do this:

1. Create a comprehensive list of search terms relative to your activities.
2. Use search engines!
3. Modify your search terms over time.
4. Monitor your search terms on Twitter!

Of course, you can't respond to everything that is out there. But it is important to respond to the influential leaders who create discussions and don't just have a lot of followers. Responding to negative comments can turn critics around too, so be sure to respond quickly to these comments and if you don't have an answer, admit that you don't. Saying this is better than silence!

9.19.2011

Real-Time Law

Reading David Meerman Scott's Real-Time Marketing and PR, I found I really enjoyed the "Laying Down Some Real-Time Law" chapter. He's right in saying that the Internet has changed the pace of business and that there are multiple dimensions to the speed of communications. The "ideal tempo" is the pace of people having a conversation, so as professionals we need to be a part of that conversation, hopefully first.

The law of normal distribution, according to Scott, goes through phases of breaking news, triggers, excitement, peak, old news and history. This is a good process to understand because this explains how we personally interpret news, but also helps up know how the public interprets news. With an understanding of these steps, we can generate interest for the news we want to share.

9.18.2011

Lessons in Event Planning

I believe event planning to be an extremely valuable skill. I don't know the best way to learn this skill, but some seem to have a natural talent for it. Event planning is not the specialty I wish to pursue, but as I am involved in multiple organizations across campus, it is definitely a skill I hope to hone before I enter the workforce.

I am Delta Zeta's philanthropy chair. Through this position, I plan and host large campus events to raise funds or awareness for Delta Zeta's philanthropies. Today, I planned my second successful Turtle Tug. Turtle Tug is a mud tug-of-war competition benefiting The Painted Turtle Camp. We had 16 teams of five participate, over 150 people attend and raised approximately $190 dollars.


Here are three things I learned about event planning from Turtle Tug:

1. Plan. Planning is key. Without a solid foundation, an event will fall apart. I can't tell you how many lists I made to cover all my bases today. It's especially important to be prepared for an outside event, like Turtle Tug. I started with a list of things to do to arrange the event and completed these tasks in weeks prior to the event. I compiled lists of my workers for each area of the event. I created a list for team registration. I contacted ONU's Physical Plant to set up the layout of the event. I got there early to meet with a p-plant worker to plan how the tables would be set up. I had to check the music and microphone use and set up the water table. I made sure all my volunteers understood the ins and outs of their jobs. It's a lot of little tasks, but planning ahead makes everything (hopefully) run smooth.

2. Delegate. One person can't do it alone. Delegating is the best way to make sure a lot of things can get done in a short period of time. I luckily had a sorority full of girls volunteering to help do anything I needed. I had girls hand out water, create the brackets, ref the competition, announce winners and facts about The Painted Turtle, sign in and register teams and so much more. I had to delegate because I could not do all these jobs alone. Having eager and able volunteers is one of the best assets an organization can have.

3. Enjoy. It's important to sit back and enjoy the event! All the hard work you put into weeks before planning and hours before setting up are worth so much more if you take a second to reflect on what you did. I did this while sitting at the bracket table today. I took a second to take in the view of all I accomplished today. I didn't do it alone, but I did do it! 


9.15.2011

Cleveland Rocks!

This Tuesday, nine ONU PRSSA members ventured with our two advisers to the city of Cleveland for tours at three firms and the Cleveland Indians. I had toyed with the idea for this trip all summer, and with the help of a few great people in the area, we made it happen. To say the least, I was more than excited for this trip.

We arrived in Beachwood at 9:15 a.m. for our first stop at BrandMuscle. This was a very unique marketing solutions firm. They create templates for advertising for their clients. Most are large corporations, so their lower level or local companies can use these templates to specialize their advertising. This could be through a multitude of mediums. It was very interesting!

Our next stop was Landau PR in downtown Cleveland. This was a small firm that could do it all, but focused on B2B, corporate and nonprofit. I really enjoyed the nonprofit case studies they shared with us and how involved their employees were with PRSA. I can't imagine life without PRSSA--I will be sure to join PRSA when I graduate! Landau shared other opportunities as well, such as their internship program and Cleveland PRSA Student Day. Many thanks!

Our next stop was at the Winking Lizard, my absolute favorite restaurant in Cleveland! I had onion rings and chicken wings. Yum.

We then hurried over to Fahlgren Mortine Cleveland, where they gave us a background on Fahlgren, followed by media relations, social media and young professionals panels. There wasn't a question they couldn't answer! And they represent Scentsy?! Awesome!

We ended the day at one of my personal favorite spots in Cleveland, the Jake. Okay, "Progressive Field". But to us Clevelanders, it will always be the Jake. We toured all around the stadium, saw a ton of renovated suites and learned all about their communications department. I had taken multiple tours of this field before, but had never learned so much about their internships and departments before. What a great end to the day!

After this trip, one thing is for sure: CLEVELAND ROCKS!

9.12.2011

Facebook in the classroom?

Today in my Microeconomics course, our professor asked the best way to use technology to contact us. He sends us weekly emails with reminders but he also heavily uses Web-ct, an online program used in lots of classroom situations. We can take exams, send messages, retrieve homework and just about any other function he needs through this program. The problem is we don't always check our email and Web-ct.

He asked for suggestions, and I've used Facebook already with two other courses, so I offered this solution. He immediately disregarded this idea. Students our age are always on Facebook. Some of us check it just as much, if not more than our email. Should Facebook be used in the classroom?

Facebook is being used in my communication courses, one of them being Social Media. I think this is quite fitting, but I think any type of class can utilize Facebook. We hold discussions, post assignments and ask our professor questions through a Facebook group created exclusively for this class. The same things we are doing with Web-ct in Microeconomics! The class is a private group and I check it right along with my other Facebook applications and posts. To me, I feel more informed about this class using this site than I do with Web-ct.

The way we communicate is changing rapidly. Social media sites like Twitter and Facebook are growing constantly. I don't see why these tools shouldn't be used only for communication. Education can benefit from these too!

To learn more about using Facebook in the classroom, here are 100 ideas to use it in class.

9.11.2011

Talking and Energizing!

Now that I've read Listening to the Groundswell, it's time to learn about talking and energizing with the groundswell.

Talking with the Groundswell emphasizes having conversations, or two-way communication, rather than "shouting" messages at the public. The marketing funnel is a great figure in this chapter that shows how all consumers are narrowed down through various communication into buyers. Awareness, consideration, preference, action and loyalty are all a part of the process in decision making. These need to be taken into consideration while talking with the groundswell.

There are multiple ways to hold a conversation with the public:
1. Post a viral video
2. Engage in social networks and user-generated content sites
3. Join the blogosphere
4. Create a community

Energizing the groundswell is important because it's believable, self-reinforcing and self-spreading. Energizing can be done by tracking ratings and reviews, and utilizing their reactions to actions of the company. It can also be done by tapping into that community created by talking with the groundswell, and participating with online brand enthusiasts with social networks.

Talking and energizing go hand in hand. If the conversation goes well, the community will be energized!

9.09.2011

"If I paid for my friends, I surely did not pay enough."

This morning as I was drying my hair, I took a nice long look at a picture hanging on my wall. It's a picture from freshman year of three girls from my hall and me. We're standing in the middle of Clark holding our Delta Zeta bid cards. This picture is from 2008, which makes me feel real old because it feels so long ago and we all look so young, but this is not what I reflect on. I reflect on how happy I was and still am to be a Delta Zeta.

There are so many reasons why I love Delta Zeta, but I will sum them up into three main ones.

1. Delta Zeta is nurturing. My sisters are some of the most supportive people I can imagine having in my life. I'm am extremely involved across campus (and even won Most Involved last year at DZ formals!) so staying active in things as well as Delta Zeta is important. I cannot tell you how many times I've come to my sisterhood with an idea for our chapter or an event I was hosting in another organization on campus and how my sisters would take my idea and run with it or come to my event just for me. Sisters genuinely care about your success and will help you reach your potential.

2. Delta Zeta is different. Different is not always bad. What I mean here is that Delta Zetas are all different young women, with very unique personalities, backgrounds and life goals. But we are all so similar as well. I can pick any of my 70-some sisters to hang out with or talk to and never have a dull time. How a group of this many girls gets along blows my mind.

3. Delta Zeta is home. Side note: I have a biological sister who is one of the most amazing people I know and will forever be my best friend. I also am very close with my family and could not imagine growing up anywhere besides Cleveland. This is my home. But when I came to Ohio Northern University and arrived at the Delta Zeta house I was home again. Living in the chapter house for two years and spending most of my time just being with sisters is the most comforting thing I've found at ONU. Even as a senior living off campus, I still chose to live with five amazing Delta Zetas. It's hard to put into words how this sisterhood makes me feel, but they make me feel safe, warm and loved just as a real sister does. It's remarkable.

I'm so excited for this weekend because recruitment will be ending and twenty-some girls will be able to join us and experience Delta Zeta just as I have!

For all my Delta Zetas reading this, I love you all.

9.05.2011

I will make a difference!

A new non-profit campaign I am geeking out over (yes, that's a technical term) is the 9/11 Tribute Movement. You might know this from all of the "I will" videos on their site or YouTube. Our speaker at PRSSA last Thursday showed us this video promoting the campaign because her work (Hands On Network) is a partner of the movement, along with MyGoodDeed.org.


This campaign is promoting a day of service in honor of the victims, survivors and those that provided service during that time. This 9/11 Day Observance was actually created in 2002, but since the tenth anniversary of 9/11 is coming up, this campaign has become more widespread.

The site and it's cosponsors encourage people to volunteer and provides places to find these opportunities in your area. After you complete your service, they encourage you to post a tribute with your name, what cause you supported and even a video with your testimonial!

I cannot imagine a better way to spend this day, showing respect and remembrance. I will be making brownies and cookies with a roommate of mine and giving them to police and firemen in the area. Please go here and share what you will do to provide tribute.

9.04.2011

Listen, Listen, Listen!

Listening to consumers is one of the most important things emphasized in Listening to the Groundswell. Customers have the power to control your brand and how it is viewed by others, especially in this age where anyone can express their views easily and frequently.


Companies pay millions of dollars for market research annually. This can provide answers to questions, but does not provide a lot of new insight. This kind of insight can be found by analyzing discussion forums, ratings, blogs and other pieces of information about your company that is posted on a daily or hourly basis. This analysis can be done in two ways: by setting up a private community and brand monitoring.


There are six main reasons to start listening.
1. Find out what your brand stands for.
2. Understand how buzz is shifting.
3. Save research money; increase research responsiveness.
4. Find the sources of influence in your market.
5. Manage PR crises.
6. Generate new product and marketing ideas.


Although listening answers questions and provides insight, companies need a plan to act on what they learn, as mentioned in number three above. Research responsiveness needs to be a priority. This helps put what one learns in this brand monitoring to good use. Joining in on the conversation will be discussed next!

9.01.2011

"You can't have community without unity."

When I was in PSR (like Sunday school but happened on Monday nights), my instructor emphasized to me the importance of unity in a community. This idea is now completely clear to me because of Ohio Northern University.

ONU is truly one of a kind. Of course my opinion is biased after living here for three years and loving every minute of it, but this unique trait was once again emphasized to me with a fundraiser that the Public Relations Student Society of America chapter hosted this past Monday.

Pizza for PRSSA is a great example of how the unity of ONU and Ada can create something great. Utilizing our Ada resources, PRSSA brought pizza from all three pizzerias to the middle of campus. And if you bring pizza and price it low, they will come.

Almost 100 students ventured to the tundra to try the three different slices. After eating and voting, students crowned East of Chicago the best pizza in Ada. And I must say, their pineapple pizza was delicious!

Yes, ONU students and Ada pizza establishments made this event possible, but there are so many more people in this community that contributed to its success. PRSSA members spent the summer planning details. Vision Communications (PRSSA's firm) provided publicity and manpower. Physical plant helped us set up and tear down tables and chairs for the event, along with providing a sound system.  And even more students, not affiliated with PRSSA, volunteered to help run the voting and drinks table.

Pizza for PRSSA is only a small example of events like this on campus. I can't imagine a better place to take an idea and turn it into a reality.