Reading David Meerman Scott's Real-Time Marketing and PR, I found I really enjoyed the "Laying Down Some Real-Time Law" chapter. He's right in saying that the Internet has changed the pace of business and that there are multiple dimensions to the speed of communications. The "ideal tempo" is the pace of people having a conversation, so as professionals we need to be a part of that conversation, hopefully first.
The law of normal distribution, according to Scott, goes through phases of breaking news, triggers, excitement, peak, old news and history. This is a good process to understand because this explains how we personally interpret news, but also helps up know how the public interprets news. With an understanding of these steps, we can generate interest for the news we want to share.
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