This last Thursday in PRSSA Shane Haggerty shared information about public relations and going mobile. He gave us so many interesting facts about the number of users, how often we use these and what we use it for. This really got me thinking about this new up-and-coming area of PR.
Check out this link for great statistics on smart phones. Over a billion are in use today and that number keeps growing. This could be a huge resource for PR practitioners and understanding how target audiences are using their phones could change the way we do campaigns and promotions.
Most of what these phones are used for is social networking, which is a great way to build relationships. Content should be closely monitored in these social media sites. Websites must also be easily transferable to smart phones as well. This design and content must be done well or credibility will be lost. Having special mobile applications for your company is also a great way to utilize this new area!
I am so excited to see where this field goes, what more I can learn about it and how I'll be able to use it myself!
No comments:
Post a Comment