While researching for a project in my social media class, I found an article from January about companies giving their time and efforts to help those in need. These PR agencies or advertising companies came up with some innovate ways to raise money and awareness for nonprofits. With the season of giving right around the corner, I thought revisiting this article would be a great way to lift our holiday spirits! Here's my favorite project:
Cohn & Wolfe helped Project Kaisei (a nonprofit working to rid the ocean of plastic in the North Pacific Grye) raise money by creating a card inspired by an eco sculpture made from over 500 plastic bottles and tweet-activated lights. When someone would tweet a trigger word--like recycle, plastic, ocean, etc.-a light would be activated. Cohn & Wolfe pledged to donate $1 to Kaisei each time a trigger word was retweeted, up to $5,000 in donations.
This "Holiday Twitterball" generated more than one million tweets of the trigger words and 337 retweets, donating all $5,000 to Project Kaisei. I can't wait to see what firms decide to give to others this year!
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